"Bread & Salt" Welcomegift

The project

“Welcome home” – a tradition that everyone knows: When moving into a new home, “bread and salt” are handed over and symbolize the desire for community, prosperity and a settled life.

We have reinterpreted the traditional custom and implemented it in an original way. New and existing customers of the Deutsche Telekom were to receive a creative welcome gift – and we have the perfect solution:
Layered bread mixes in a glass bottle to bake at home. Plus a packet of fine sea salt. All packed in a 100% recyclable, stylishly decorated miniature moving box. For the comfortable feeling of having arrived at home.


Loyalty management

The colors



A reinterpreted classic.

Lasting impressions

01. Bottle

02. Tag

03. Bottle sticker